Reuters strikes deal with US political website Politico

Reuters has teamed up with the US political website Politico to benefit from the group's news coverage of US politics, Congress, lobbying and the White House.

The initiative will mean that more than 120 Washington-based journalists will be reporting full-time for Reuters and Politico by the time president-elect Barack Obama takes office in January. There are currently 30 Politico journalists reporting in Washington.

In return, Politico will offer a broad selection of Reuters news to its 60 newspaper and 40 broadcasting partners under a revenue-sharing agreement. Under the contract, any media company can join the enhanced network in exchange for allowing Politico to sell online advertising on their site.

Media organisations also have the option to incorporate full Reuters and Politico news feeds.

Christoph Pleitgen, the global head of Reuters News Agency, said: "This cooperation allows US newspapers and other media organisations immediate access to clearly differentiated global and national news coverage under a choice of models that recognises the changing nature of the industry."

Politico is a Washington-based online political journalism network launched in January 2007 by the Capitol News Company. It distributes news content via the internet, newspaper, television and radio and has a vertical online ad network arm.

Members of the Politico ad network include the Philadelphia Inquirer, the Arizona Republic, the Denver Post and the Atlanta Journal-Constitution.

Politico Network makes the website's content available in exchange for advertising placement. Papers and broadcast outlets utilise the content for their own sites in exchange for placing advertisements provided by Politico, with revenue shared by both. source>>>

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